Content Strategist

New York, United States · CRUX · CS-Q42019 expand job description ↓


iPullRank is a digital marketing studio (or agency if you prefer) that’s all about delivering great results for great clients. We’re a bold, young shop doing work that is proactive, reliable, outstanding, useful and dedicated. In other words, we do work that we’re PROUD of rather than just work you can bill hours for. We focus on delivering outcomes rather than just showing activity.

We’re the place that strategic, creative and technical professionals go when they are concerned about their legacy. We turn practitioners into masters and masters into thought leaders. We also have an awesome time doing it.

We’re a strategy-first agency focused on Content Strategy/Marketing, Analytics, Social Media, Search Engine Optimization, Conversion Rate Optimization, Solutions Architecture, Marketing Automation, Predictive Analytics, Pay-Per Click, and Marketing Technology headed up by industry thought leader Michael King.

Position Description

iPullRank is looking for a content strategist to join our team and work on and help facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives and are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution.

What You’ll Do

  • Develop multi-channel Content Strategy to inform client content creation efforts
  • Perform extensive content audits
  • Lead brand voice and tone workshops for clients
  • Develop Governance and Workflow models
  • Review client content deliverables to ensure adherence to Content specifications
  • Interface with the Market Research and Analytics team to leverage insights that inform Content Strategy
  • Work with UX Designer and Copywriters to facilitate execution of creative
  • Lead ideation sessions for content creation
  • Write user stories to inform user experience and development
  • Develop models and specifications for metadata and taxonomy
  • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
  • Work with Account and Project Management to ensure timely delivery of all Content Strategy deliverables
  • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
  • Contribute design to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership



  • 2-4 years of experience in a similar content strategy position
  • Experience leveraging market segmentation in the development of Content Strategy
  • Experience defining brand messaging architecture
  • Experience implementing and enforcing governance models
  • Experience writing copy for various verticals and multiple brand voices and tones
  • Experience developing Social Media campaigns
  • Previous SEO experience preferred
  • Handles stressful situations and deadline pressures well
  • Must possess a high degree of accuracy, pay close attention to detail and look to anticipate client and team needs
  • Strong analytical mindset and skills, excellent problem-solving skills
  • Possess strong written, analytical and verbal skills
  • High level of initiative and work well in a team environment
  • Proficient in Microsoft Office applications such as Word, Excel and PowerPoint
  • Experience developing site taxonomies and metadata structures
  • Plans and carries out responsibilities with minimal direction
  • Experience with a variety of Content Management Systems a plus
  • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms a plus

Qualified Applicants will be required to complete a test project or present previous comparable work as part of the interview process for this role.


  • We Offer Competitive Salaries Commensurate with Experience
  • Paid holidays and unlimited sick days
  • 100% Medical, Dental, and Vision insurance
  • 4 weeks of vacation and $1K in Paid Paid Vacation to enjoy during your time off
  • Pre-Tax Commuter benefit
  • Rotating personal food riders
  • Budget to improve your personal work station
  • Paid parental leave
  • Attend up to 2 conferences per year
  • $1K towards career related learning
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