Senior Visual Designer

New York, United States · CRUX · WIN17 expand job description ↓


iPullRank is a digital marketing studio (or agency if you prefer) that’s all about delivering great results for great clients. We’re a bold, young shop doing work that is proactive, reliable, outstanding, useful and dedicated. In other words, we do work that we’re PROUD of rather than just work you can bill hours for. We focus on delivering outcomes rather than just showing activity.

We’re a strategy-first agency focused on Content Strategy/Marketing, Analytics, Social Media, Search Engine Optimization, Conversion Rate Optimization, Solutions Architecture, Marketing Automation, Predictive Analytics, Pay-Per Click, and Marketing Technology headed up by industry thought leader, Michael King.

Position Description

iPullRank is looking for a Senior Visual Designer to lead and build out our Design Sub-Team. Working within the Content Team, this role will take ownership of all design projects including the creation of full site design, landing pages, data visualization, e-books, presentations, conversion testing and various ad hoc web design elements for marketing activities. This position also works closely with the Content Strategist on the creation of interaction specifications, user flows, wireframes, and mockups for all content strategy efforts. The person in this role will also be responsible for hiring and mentoring junior UX/UI graphic designers, exemplifying best-in-class standards across all design projects.

What You’ll Do:

  • Work within the Content Team to develop and execute content campaigns
  • Prepare user experience / interaction specifications based on UX/UI best practices
  • Prepare wireframes to support Content Strategy efforts
  • Prepare mockups to Content Strategy and Optimization efforts
  • Develop design elements to support Content Strategy efforts
  • Develop design elements to support client deliverables
  • Develop templates and design elements to support iPullRank digital product efforts
  • Work with the Research & Analytics team to design Conversion tests
  • Contribute design to iPullRank inbound marketing efforts including blog posts, e-books, landing pages and more
  • Work with junior team members to ensure UX/UI and web design best practices
  • Lead the build out of the Design Team as necessitated by workflow and growth.


  • A deep desire to build something
  • 5+ years of visual design experience
  • Mastery of Adobe Creative Suite
  • A desire to mentor and develop junior designers
  • Strong understanding of UX/UI best practices
  • Expert command of typography, style guides and color scheme
  • Itching for the opportunity to do things “your way”
  • Extensive experience with various content types including site redesigns, landing pages, eBooks and interactive experiences
  • The ability to maintain a sense of humor when facing deadline pressures
  • Must possess a high degree of accuracy and pay close attention to detail
  • Excellent written, verbal and analytical skills
  • The courage to both speak your mind and encourage others to do the same
  • The emotional intelligence to execute on the previous bullet point with respectful professionalism and a deep desire to find the right answer, even if it’s not yours
  • Proficient in Microsoft Office applications such as Excel and PowerPoint
  • Experience with Optimizely, Unbounce or similar A/B Testing platforms a plus
  • Front End Development skills a plus


  • We Offer Competitive Salaries Commensurate with Experience
  • 4 weeks of paid vacation
  • 100% Medical, Dental, and Vision insurance (individual)
  • Paid parental leave
  • Pre-Tax Commuter benefit
  • Attend up to 2 conferences per year
  • $1K towards career related learning

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